Forbes Insights indicate that mapping various location data types, such as heat signatures, waterways and storm patterns, can highlight previously unseen spatial relationships and, consequently, improve decision making.
About 80% of all business data contains a location component, therefore, it is crucial for you to understand how location affects your business. If collected and sorted efficiently, location data can improve insights and benefit every area in your business, including marketing, sales, operations, logistics, and so on.
Location intelligence (LI) has become vitally important, yet often overlooked, when it comes to business intelligence (BI). LI is used to derive meaningful insights from geospatial data relationships to either create or improve processes and solutions within businesses.