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The importance of interpreting data as it comes cannot be stressed enough. Many businesses have suffered setbacks due to poor data interpretation. Business Intelligence provides a workable platform for executives to craft new decisions in order to circumvent these setbacks. Some have surmised that the explosion of cloud-based services has rendered CIOs irrelevant in the business world. But this couldn't be more wrong. The participation of an independent mind is still as valuable as it was thirty years ago. Perhaps even more so. For all the advances we've made in computing and automation, we're still largely reliant on the perception and unique foresight of a breathing, living human being in making sense of raw data.