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Customer Retention through Smart Data Usage

qlikmatch function for smart data usage

 

Customer loyalty and retention should be the key focus for any business, keeping an existing client is more cost-effective than acquiring a new one. It is therefore important for a business to commit to spending more time and resources on retaining clients and increasing loyalty, ensuring a steady stream of income instead of a “quick buck”.

QlikView® Data and Analytics: Discovering Gray Data

Qlik South Africa

The business world is developing at an exponential rate, and together with it the requirements for intelligent business. One of the hardest hit areas is data and analytics, which can no longer be adequately serviced with old query based approaches.

QlikView®’s data and analytics capabilities allow you to move past the limitations of query based approaches, reacting to your data needs in real time and without limiting your results to exactly what you asked for. One of the greatest discoveries this will lead you to is grey data.