Leveraging Active Intelligence in Business

Business intelligence, data integration, active intelligence in business – all these terms may sound like a foreign language for many business owners and decision-makers. But in today’s fast-paced world, these concepts are essential to stay ahead of the competition. In this article, we will primarily focus on active intelligence in business as this technology can help your company make better decisions in real-time. 


What Does Active Intelligence Mean? 


Active intelligence (AI) is a new and dynamic approach to business intelligence (BI) that modernises your data analytics. With this technology, you enable your company to react faster to incoming data and make decisions in real-time, allowing you to stay ahead of the competition. 

Think about the term in this way –  rather than waiting for insights after the fact, active intelligence allows you to take immediate action and provide an agile response based on current trends and events. 

For example, your company produces coffee beans, and you want to know the most profitable market. With active intelligence, you could quickly identify markets that are currently showing positive growth by looking at current data trends in those markets. With this information you can then take action to capture the opportunity. 


What Benefits Does Active Intelligence Offer?


Active intelligence can offer several advantages to your company if you leverage it properly. 


  • Identify trends immediately: Real-time data allows you to make decisions quickly and keep up with the competition. 
  • Optimise strategies and processes: With this technology, you can continuously monitor performance and adjust your strategies as needed. 
  • Boost progress: This technology helps you set clearly defined goals and quickly identify areas where improvement is needed.
  • Make informed decisions: With active intelligence, you can collect and analyse data from all sources to make insightful business decisions. 
  • Gain a competitive edge: Your company can stay ahead of the competition by staying in tune with changing trends and events through real-time data.


Active Intelligence Solutions You Can Implement In Your Business


This is where business intelligence (BI) and data integration (DI) solutions come in. These two systems are key for active intelligence in business.


Business Intelligence:


Business intelligence, also referred to as BI, is a process that involves analysing data and delivering actionable information that helps organisations make informed decisions. Qlik and Power BI from Microsoft are some of the most popular Business Intelligence solutions on the market.


What Is The Difference Between Business Intelligence and Active Intelligence?


The main difference between BI and AI is that BI analyses historical data while AI uses artificial intelligence and machine learning to analyse real-time data. This means that AI can provide insights in near real-time compared to BI, which relies on manually collected and analysed data.


Data Integration:


Data integration is a process of combining data from different sources to create one comprehensive view. It helps businesses gain insights into their operations by analysing large amounts of structured and unstructured data from multiple sources. 


How Does Data Integration Correlate With Active Intelligence?


Data integration helps organisations unlock the power of active intelligence. It pulls data from various sources into one platform so that AI algorithms can analyse it in near real-time. This enables businesses to make better decisions by staying up-to-date with the latest trends and events.

As you can see, if you leverage active intelligence into these solutions mentioned above, you can make better decisions for your business. All without waiting for hours or days to process more data. 


How To Start Leveraging Active Intelligence In Business?


Here are important steps as to how your business can start to leverage active intelligence:


1. Identify Key Performance Indicators (KPIs): 


Identifying the key performance indicators is essential to get meaningful insights from your data. Once you know what information you need to track, it becomes easier to set up the right data intelligence process.


2. Implement AI Solutions For Your Business: 


Business intelligence and data integration are the two solutions that you can implement in your business to leverage active intelligence. 


3. Monitor Your Data: 


Once you have implemented the AI solutions, it is important to monitor your data and make necessary changes if needed. This will help you understand how well the AI solutions are working for your business.


4. Get Support From Experts: 


AI solutions are complex and require a certain level of skill to implement. Therefore, it’s best if you get support from experts. Qlik specialists, or those who are certified, can help you implement and maintain your AI solutions.


Start Your Active Intelligence Journey With B2IT!


At B2IT, we offer active intelligence together with business intelligence and data integration solutions. We have experts who are certified to help you with the implementation and maintenance of active intelligence.


Get in touch with us to start your active intelligence journey today!