A business cannot function correctly, efficiently, and productively without gathering data and analysing the information derived from that data. This deficiency of data and information is the equivalent of “flying blind” in business. If one cannot identify trends, achievements, failures, and other influential aspects, improvement will be hard to take.

This is why it is important to be able to gather, display, and analyse data and information pertaining to your business and industry.

In this article, we will discuss data intelligence, information intelligence, and how Qlik AI in action, can benefit your business.

Data and Information Intelligence

Data intelligence can be identified as any tool that allows you to understand the data collected by your company. Often these tools will also enable you to analyse and come up with a plan through which processes can be improved. Here, the focus lies on analysing data in its purest form, before it is presented in an easy to comprehend format. Thus, data intelligence specialises in predictive, prescriptive, descriptive, decisive, and diagnostic data. Ultimately, data intelligence allows you to see what is truly happening in your business and industry.

Information intelligence tools take complex data that seems overwhelming and unmanageable, and uses it to create initiatives that will support the growth and success of a business.

The Benefits of Qlik Active Intelligence

The tools previously used to process and display data and intelligence were known as BI (Business Intelligence). This technology has become outdated and can’t keep up with the on-demand expectation of the business world. This is where active intelligence comes in. AI, or Active Intelligence, displays data and information in real-time. This allows the decision-makers within a business to identify trends as they are happening and react accordingly.

Qlik is an Active Intelligence tool that promotes immediate and informed action, ensuring that you make the best choices for your business’ growth. Contact us at B2IT to find out more about Qlik Active Intelligence and how it can propel your business to the next level of growth.