What Is Power BI Used For?

Microsoft Power BI is a platform that provides businesses with cloud-based tools to analyse, visualise and share data. Due to all of its benefits, businesses across South Africa have adopted this platform as one of their primary tools for data analysis.

In this article, we will discuss the following:

  • What is Power BI Used For
  • And why your business needs it


What is Power BI Used For?


As mentioned, this platform is a powerful active intelligence platform that allows businesses to transform raw data into valuable insights. This is achieved through a combination of tools such as data connectors, dashboards, reports, and visualisations.


Some of the main uses include:


  • Telling a series of stories and events through visualisations (which is an excellent way for individuals to truly understand the data, as people are more visually inclined).


  • Creating reports and dashboards that monitor the performance of a business makes it easier to spot trends or patterns in data.


  • Identifying areas for improvement by analysing key metrics and KPIs (key performance indicators).


  • Combining data from different sources to get a holistic view of the company’s operations and performance.


  • Collaborating with team members by sharing dashboards and reports across Microsoft applications such as Excel and Teams.


  • Making data-driven decisions based on accurate and up-to-date information rather than relying on intuition or guesswork.


Why Your Business Needs Power BI


As stated, businesses across South Africa are realising the impact that Power BI can have on their operations. There is no need for companies to rely on outdated and manual methods of data analysis when they have a powerful tool like this at their disposal.


If your business does not yet utilise Power BI, here are a few reasons why it should:


Improved data analysis and decision-making


With Power BI, businesses can quickly gather, analyse and visualise large volumes of data in real-time.


Increased efficiency and productivity


Automated processes free up time for employees to focus on other important tasks, such as strategic planning. With this tool, all the manual labour associated with data analysis is eliminated.




Power BI is not a free tool; however, you get free trials to explore the features and see how it can benefit your business. In the long run, using it can save businesses money by streamlining processes and ultimately making more informed decisions.


Collaborative approach


Power BI makes it easy for team members to collaborate and share insights with one another. With executive dashboards for administrators or managers, businesses can quickly see their departments’ performance and make changes if needed. Employees can also collaborate through the sharing of reports and data insights.


User-friendly interface


Power BI’s intuitive user interface makes it easy for non-technical users to quickly generate reports and gain valuable insights from their data. This means that businesses do not need to hire specialised personnel to use the tool, making it accessible to all employees.


Does Your Business Want to Stay Ahead of the Game?


Now that you understand what Power BI is used for and why your business needs this intelligent tool, you can start looking into implementing it in your business.

We at B2IT, a Microsoft Power BI reseller, can help! We have a team of specialised consultants who can guide you through the implementation process and help you utilise all the features of Power BI to their maximum potential.

Contact us for your free trial today and get your business ahead in South Africa!